About us
Pets Nature GmbH – Proven quality for over 20 years
Pets Nature GmbH was founded in June 1999 by Martin Schupp with a great deal of idealism and a clear conviction: that high-quality pet food, responsibility, and entrepreneurial success belong together. Christian Numsen joined the company in 2002, and step by step, an idea became a company with a strong ethos.
Together, they developed Pets Nature into an established name in the German pet food trade, without losing sight of the values that had guided them from the very beginning.
Carefully selected ingredients, the highest quality standards, personal and competent customer service, and fast, reliable shipping have always been and remain integral parts of the company's philosophy.
Since January 1, 2026, Pets Nature has been managed by a four-member executive board. In addition to Martin Schupp and Christian Numsen, Dennis Vidal (marketing, sales, product development, and HR) and David Bäuerle (logistics, purchasing, customer service, IT, and HR) contribute their experience and forward-looking perspective.
This broad positioning creates the basis for brands such as Purbello® to continue to stand for quality, trust, and responsibility in the future. Every day, with complete conviction.
Paw on it – tradition and future
Close contact with all manufacturers of pet food brands and importers is important to us. As part of our quality assurance process, we visit them regularly to check the quality of their certified manufacturing processes on site. Our sales representatives receive intensive training from us so that, in addition to selling the products, they can always provide detailed advice. In addition to their professional skills, our employees also bring their love of animals with them. Their four-legged friends are our merciless expert jury when it comes to taste tests.
To this day, we continue to develop our product range and will continue to create new delicacies for dogs in the future.
